Arts and culture are transformative forces which undeniably attract talent, investment and ideas and influence a city’s identity.
They influence people’s quality of life, strengthen our communities and provide a source of inspiration and entertainment that resonate across our society and economy.
The purpose of the Activation Strategy (2018-21) is to help shape the new Maroochydore City Centre’s identity, build a program of shared responsibility, attract local and global enterprise, and catalyse its story and place in the region during the first stages of development.